1.8.21

HOW PR WORKS: What if my business is too cool for PR?

If you’re living in the ye-oldie, text book years of what defines PR (publicity, front centre, me, myself and my ego is as much press as possible) then yes, your perception of what PR actually is, is probably a little bit NQR.

Well, that depends on how you define PR doesn’t it.

If you’re living in the ye-oldie, text book years of what defines PR (publicity, front centre, me, myself and my ego is as much press as possible) then yes, your perception of what PR actually is, is probably a little bit awwwff.

We’re not about any of that yet we work in PR.

PR done well is just human connection through story.

If your business was say…a music festival (aka Meredith Music Festival); they don’t participate in media relations or proactive publicity at all. They don’t have social media accounts (at the time of writing this anyway). Yet they have incredible PR.

How did they achieve this? 

  1. They created an incredible experience that keep people coming back
  • People connect with their values (community, connection, support local, people and the planet over profit, equality and diversity) which they consistently lead with – not SAYING, just DOING.
  • Their product (music entertainment)

Being a good human, with a good business that serves people well, does good and has fans who join that brand by telling other potential fans about how much they love it; simply because they want to.

The most powerful form of PR is word-of-mouth publicity.

i.e. One friend tells another friend ‘you would LOVE this, because I LOVE this. And we share the same values’

So it’s time to bin your perception that PR is all things BOLD, BRASH, BRASSY. And get behind the sentiment that PR is happening in and around your business with or without you always and forever.


About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
01
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
02
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
03
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
04
The desire to help people take their business to the next level and reach their potential drives everything we do.
05
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
06
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
07
We collaborate and become a seamless extension of our clients’ team.
08
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
09
We care about providing value, which is the fundamental centrepiece of what we do.
10
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.