How PR Grows Community and Customers
PR is not a sales function, it’s a communications function. It’s an investment that builds and sustains reputation to help turn businesses into enduring brands and stabilise their long-term viability.
This is why ‘story’ is important to your PR strategy.
When you start telling your own story with powerful, authentic and consistent messaging; it helps to direct communication traffic. It helps to create roving ambassadors for your brand.
HOW PR WORKS: What if my business is too cool for PR?
If you’re living in the ye-oldie, text book years of what defines PR (publicity, front centre, me, myself and my ego is as much press as possible) then yes, your perception of what PR actually is, is probably a little bit NQR.
Social Media is a Powerful PR Tool.
raraPR was built on the idea that PR and social media are not mutually exclusive.
Small is Beautiful. Celebrating Ten: Part 2.
Part 2: Celebrating TEN is the greatest opportunity to escape the restraints of what a professional PR business should look and sound like. raraPR was never meant to be like all the others. EVER.
Small is Beautiful. Celebrating Ten: Part 1
Small is Beautiful. Celebrating Ten: Part 1. Wow, and just like that raraPR turns ten.
This is Why you Can’t Measure PR Accurately with Metrics: PR is a beating heart to a business.
Measuring the value of PR is a topic that pops up a lot. It’s been discussed and distilled for many moons and no doubt moons to come.
How to Measure PR Success (and how NOT to).
We want your PR efforts valued and appreciated with the consideration it deserves.
Be The Editor of Your Own Magazine
This is the content strategy that will help you build your personal brand.
