How PR Grows Community and Customers
PR is not a sales function, it’s a communications function. It’s an investment that builds and sustains reputation to help turn businesses into enduring brands and stabilise their long-term viability.
PRBYYOU | The Perfect Media Pitch Formula
In the competitive world of PR be sure to take the time to answer these questions first and before you go into media pitching mode.
DIY PR It’s a thing, it’s a trend. Are you and your business on board?
For three notable reasons DIY PR is on the rise. Actually make that four. The fourth, how could I forget the fourth! That one is an important cornerstone to this trend moving on up in the world.
HOW PR WORKS: The most important ingredient to good PR.
Yep, this is more important than a great product, service, experience or logo.
How to Find Your Ideal Customer
The people who have been waiting for you and your business are out there, you just need to find them.
You Need to Know This Before you Pitch to Media
If media relations is a tactic in your strategy and you’re in pursuit of publicity, nailing the pitch is important.
This is Why you Can’t Measure PR Accurately with Metrics: PR is a beating heart to a business.
Measuring the value of PR is a topic that pops up a lot. It’s been discussed and distilled for many moons and no doubt moons to come.
How to Measure PR Success (and how NOT to).
We want your PR efforts valued and appreciated with the consideration it deserves.
A Content Creator’s Guide to Aligning with Brands.
Here are the ten steps you need to nail when reaching out to brand managers and PR pros for collaborations.
