HOW TO ACCELERATE AND AMPLIFY YOUR MEDIA COVERAGE
The ability to accelerate and amplify your media coverage comes from the ability to do two things.
HOW’S YOUR ACCIDENTAL PR APPROACH GOING?
PR is happening in and around your business whether you’re wrangling it strategically and thoughtfully or not.
HOW TO FIND YOUR IDEAL CUSTOMER
The people who have been waiting for you and your business are out there, you just need to find them. PR will help you do this. And it starts with understanding your ideal customer.
DIY PR: 45 STORY IDEAS FOR PUBLICITY
Sparking media interest and securing quality publicity always comes down to the quality of the story ideas.
THIS IS WHY KEY MESSAGES ARE IMPORTANT
Key messages anchor all communications content; making it easier for your customers to remember and repeat.
HOW PR WORKS: THIS IS WHY VALUES FRONT AND CENTRE ARE IMPORTANT
People choose to join brands because of what it says about them. We choose one brand over another now because of how that brand aligns with our personal beliefs.
HOW PR WORKS: Hey CEO, good PR culture is good for business
There is no resource allocation more important in a business than PR. It’s not about going out of business if you don’t invest in PR, it’s about losing market share if you don’t.
UP-LEVEL YOUR PUBLICITY PURSUITS
Publicity can come in many forms, TV, print and press, radio, online and social media…it’s a powerful, far-reaching awareness tool which gets your business into the hearts and minds of people who need what you’ve got most.
PR TODAY IS NOT LIKE PR YESTERDAY
You want coverage and lots of it. You can’t afford big bang advertising so you turn to PR. You want third party endorsements. Oh dear.
