With beautiful branding a business wont need to spend as much on marketing and advertising to be seen and remembered. Consideration to brand ethos and execution should be integrated in every single layer of a business; from the space it operates from right down to the email signatures and tea bags offered in meetings. There is a difference between a business and a brand. A brand sets expectation, reliability and creates memories that become stories and combine to contribute to a consumer’s decision to choose a product or service over another. To become a brand; it starts with a thoughtfully produced and holistically considered brand identity.

A Style Guide is the keeper and custodian of how your brand assets look, sound and play together. A Style Guide is an absolute must for any business that wants to become a brand. We produce Style Guides to help your business set standards for your language, writing, formatting and design across all assets to improve communication and ensure consistency internally and externally to your business. Our Style Guides can be incredibly comprehensive and confirm standards across channels from print to social media. Or guided by budget, we can keep it simple with the basics for your brand identity usage, fonts and brand colours. Style Guides enable consistency so that your ideal customers, employees and suppliers are guided by and experiencing the same underlying traits, always. 

At raraPR we work with multinationals and big brands. But we also work with small business and start-ups. We understand that some businesses need a made-for-you DIY brand tool kit. We’re happy to be called on to set you up with brand identity, social media assets and a Style Guide to send you off on your journey of growth with a world-class, creative branding solution that uplevels your approach. This service is about allowing all businesses the access they need to strategic design that will go the distance.

Good design is good business. Our exceptionally talented design team is able to design everything from business cards, wayfinding signage, placemaking, stationery, print media advertising, window decals, web media advertising, signage design, brochures, magazines, self-published books, magazines, merchandise, packaging, point of sale assets and all forms of marketing collateral that help to shape culture and life through design.

When a brand has strong design behind it, it’s required to spend less on marketing and advertising over time to generate and maintain brand awareness. We help businesses continue to burn bright by arming them with design that supports their business in the right way for as long as that brand shall exist.

No business is complete without a purpose designed digital presence, be it a website, online advertising or social media assets. We design, build and place digital content for our clients that are measurable and effective. We collaborate with you to produce meaningful digital resources that raise awareness, accelerate word-of-mouth marketing and ultimately produce real and measurable ROI.

A website is the cornerstone of a business’ online presence – serving as a conduit between the business in actual reality and virtual reality. Ensuring that your website is working as one of your best employees requires a strategic approach to web-development where both design and development are singing the same song and executed for an excellent and seamless user experience. We’re proud-PR-tech-geeks and love saving our clients from website misadventures that can easily be avoided from the outset. It’s important to choose a platform that can not only support your start but position your brand well and support your growth.

We love bringing your products to life and making them stand out from the crowd through unique and high quality packaging design.

There’s nothing more deflating than inheriting misguided imagery and videography for a brand that with the right visual assets, has great potential. raraPR thrives on creative collaboration and it’s together with our dream team of creative partners that we conceptualise, direct and produce photo and video imagery for brands to better position them for excellent PR outcomes.