Set the stage for PR success with The (Art) of PR, an eight week live online course. It’s here where you’ll get access to industry tactics that will help your business get the PR it deserves. Learn to take ownership of your story and build your brand. Across eight weeks we’ll have 8 group Zoom calls where we’ll cover a new PR topic each call and get you up-to-speed on how to start managing your own PR for business growth. Public Relations is a function happening in your business with or without you. The (Art) of PR is where raraPR founder Jade Roberts imparts her more than two decades of brand strategy, social media and public relations experience with you so that you can position your brand for greater amplification, impact and global recognition.
How the Course Is Delivered
- 1 x 15 min one-on-one introduction call
- Printable Course Workbook
- x8 Live Weekly Group Zoom Lessons 45 – 90 mins
- x1 one-on-one 30 mins mentorship call with Jade
- Mini e-books & handouts
- Lifetime access to interactive downloadable digital templates
- Weekly actionable tasks
- Weekly Q&A via Facebook Group
- 24/7 access to your peers via community Facebook Group
Topics We’ll Cover
01 PR 101, what even is PR
02 Brand strategy and PR
03 The Brand Bible
04 The Style Guide
05 Visual strategy
06 PR & media strategy
07 The PR Purpose Discovery
08 Finding your WHY
09 The art of storytelling
10 Amplification and scaling
11 Media relations and publicity
12 Crafting the perfect pitch
13 Coverage tracking and reporting
14 Content strategy
15 Social media strategy
16 Optimsing growth on Instagram
17 Influencer marketing
18 Building your personal brand
19 Securing brand partnerships
Who is it for
Creative entrepreneurs, leaders, business owners, freelancers, teams.
For business owners who are wearing the many hats and who are looking to execute thoughtful PR strategies with impact. This is as much for start-ups as it is for established business owners and marketing managers who want to learn more about PR, activate their PR function better and earn media coverage for their business.
Attend this workshop if you want to
- Position your brand for influence
- Get the recognition you deserve
- Find you ideal target audience
- Own, shape and share your story
- Learn how to create a media kit
- Learn how to compose the perfect pitch
- Develop a PR plan
- Generate more awareness about your business
- Learn how to access the media
- Learn how to secure media coverage
- Learn how to work with influencers
- Activate a PR function before being ready to outsource PR
- Learn about how you can PR your business using online and social media strategies
- Place solid brand foundations to optimise growth
- Connect with creators, makers, freelancers and entrepreneurs in the same boat as you
This workshop will cover
- Module 1: PR 101, what even is PR
- Module 2: Brand strategy, positioning and purpose
- Module 3: Content strategy & PR
- Module 4: Instagram & PR
- Module 5: Media strategy & PR
- Module 6: The press office, media relations and media pitching
- Module 7: Brand partnerships, CEO PR and positioning yourself as a person of key influence.
- Module 8: Reinforce learnings and graduate
Duration
- 8x group calls 45 – 90 mins
