raraPR is well credentialed as a shopping centre and retail PR specialist agency. Prior to founding raraPR Jade managed the PR for Melbourne Central Shopping Centre as a PR consultant for many years. Jade was responsible for supporting the multi level shopping centre with publicity, event management, media management, celebrity influencer campaigns and various store opening PR and event management campaigns. Jade also played an integral role in the launch of Melbourne Central’s food and entertainment destination – the opening of Level 3. As well as managing the PR and events for Melbourne Central Shopping Centre, Jade Roberts managed the launch events for each retailer (across food, entertainment, beauty, apparel and specialist retail). Melbourne Central is a leading destination for shopping, food and entertainment in Melbourne’s CBD, with over 300 stores to explore in a unique and modern architectural space.
