We managed the PR for the first stand-alone Comme des Garcons store to open in Australia in Melbourne’s CBD by way of its POCKET store concept. The concept, by the iconic Japanese brand presents a no-fuss space is a new take on the classic store fit-out; debunking tradition and reflecting what the brand is all about. The cool new store can be found in the narrow laneway of Rankins Lane (just off Little Bourke Street). It’s a place where mainstream culture takes a back seat to allow for underground fashion lovers and creatives who have revitalised this secret little CBD laneway and claimed it as their own.
