FROM THE STUDIO//: Influencer marketing really works. Posts placed by influencers work on us time and time again. We see, we like, we trust, we buy. Yep. We Google, tap, scroll, pinch, zoom and BUY. File it under ‘just part of the job’ or ‘working in consumer PR but being across the many influencers popping across all lifestyle industries is all part of a day’s work at raraPR. Lucky for us we love connecting people with people they need to know. As well as this we love adventuring down the rabbit hole of social media to scout, curate and test the viability of Influencer Marketing, namely which influencers actually help the businesses that collaborate with them, to convert leads. We know you’re busy working hard doing the thing; which is why concepting and executing on influencer marketing strategies is a big part of what we do.