What is Clubhouse?
Clubhouse is a new, invite-only, social media platform that’s disrupting social media as we’ve known it. It’s an audio app that can best be described as interactive, fully immersive, talk-back radio on a global scale.
It’s a breath of fresh air from the burden of creating beautiful looking, visually driven, time consuming, curated and designed content like other social media platforms. Clubhouse is ephemeral content – instant, live and fleeting. It’s fully voice-based with no written comments or messages involved. It’s where you can start a conversation about anything via creating a room wherever you are, whenever you like. Or contribute to a conversation when inspiration strikes or sit back and listen passively in the audience.
Clubhouse is giving all voices a platform to be heard and bridges the gap between big business and small along with who can be seen as the custodian of valuable experience and knowledge to share.
This is Why Clubhouse is a Powerful PR Tool
PR is what helps others make a decision about you. PR is reputation management. PR is what others think about you and your business when you’re not in the room. PR shapes message and perception. PR is ‘the ‘Jack’ and master of ALL communications-led trades. PR is the mouth-piece of your business. PR adds a beating heart to a brand. PR is like a good friend cheering you on forever and all eternity. PR is what builds awareness and brand impact. PR is anything that generates organic engagement. PR is getting what you’ve got into the hearts and minds of people who need it most.
And so Clubhouse is one of the most powerful PR tactics for you and your business this year and for as long as it shall last. Because it allows you to connect directly with your audience, build your network and fast-track collaboration opportunities in a meaningful and compelling way.
There is no brand without awareness. There is no awareness without PR.
This is How Clubhouse is a Powerful PR Tool
- Allows you to cast the net wide and broaden reach instantly.
- Allows you to be heard, refine your message and public speaking skills.
- Up-levels your communications mix by bringing interactive audio easily into your content strategy.
- Diversifies your communications outputs in a sustainable way.
- Moves you up the brand consideration ladder.
- Helps establish you as a thought leader.
- Helps you reach your ideal audience in a meaningful way.
- Becomes an echo chamber that reinforces your messaging.
- Ignites new networking opportunities.
- Allows you to humanise your brand and bring your whole self
- To your content via various room and club topics.
- Puts you on the same stage as global business leaders.
- Closes the gap on who is the custodian of valuable knowledge
- And experience.
- Gives you access to media, entrepreneurs and change-makers
- You may not have previously had access to.
- Allows you to research consumer opinion in real time.
- Builds your follower base.
How You Can Use Clubhouse to Amplify Your PR
The rise of Clubhouse brings with it incredible PR opportunities for brands to leverage. Used thoughtfully Clubhouse can help you take more ownership of your narrative, push the PR function further in an accessible way, and unlock powerful word-of-mouth and engagement PR that; which together create more impact for you and your business
Speak Up, Use Your Voice = Thought Leadership
The more you use your voice, the more you’re able to refine your message, public speaking capacity and assert your authority. You don’t have to be a thought leader to unlock great PR – just a thought contributor.
Know Your Messaging, Repeat = Key Messaging
Consistent key messaging is how to create a repeatable story so that when you’re not in the room, you have a better chance of shaping what others remember and say about you. What do you believe, why do you love what you do, who do you serve and how, what is your process, what do you do differently, what have you learnt? Knowing the answers to these types of questions help to shape your messaging and own your narrative.
For the remaining 10 tips on how to use Clubhouse to amplify your PR be sure to grab the freebie here.
FULL FREE CLUBHOUSE AND PR DOWNLOAD HERE
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Words by Jade Roberts
raraPR Founder and Creative Director
raraPR is above all the sum of people who together help build brands and share stories. We are present in our determination to make a positive difference to the world by representing individuals and businesses that are doing good. We are an extension of the personal stories within us, those that we exist for and those within you that need to be heard.
