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Influencers are just getting warmed up. Call them what you like (insert >> digital creator, content creator, brand ambassador....) whatever the term, influencers have been a part of our social fabric since the land of time.

TikTok has emerged as a powerhouse platform that can transform the way businesses approach public relations and publicity.

Grab your favourite cuppa and settle in, because we're about to unravel the five most important PR trends that you absolutely need to embrace right now.

Think of TikTok as a canvas that allows you to paint your personal brand with an explosion of colours. Unlike other platforms, TikTok's algorithm thrives on organic content discovery, making it a prime hotspot for your personal brand's meteoric rise.

Are you ready to take your business to the next level? We're here to spill the beans on how PR investment is a value-return that far exceeds the cost.

Knowing when to engage PR services can be a puzzling decision for many businesses. So let us take a moment to demystify it all for you.

The traditional methods of PR that relied solely on media and publicity are fading into the background like last season's fashion trends.

A public relations professional who prescribes every client with a publicity plan is like seeing a physio who prescribes every patient with the same treatment plan.

PR agencies are a treasure trove of diverse skill sets and specialised knowledge. They bring a dynamic blend of experience, creativity, and industry insights that can infuse your PR efforts with a fresh perspective.