PR firm versus PR agency versus PR company. Let us clear it up for you.

The ability to accelerate and amplify your media coverage comes from the ability to do two things.

PR is happening in and around your business whether you’re wrangling it strategically and thoughtfully or not.

The people who have been waiting for you and your business are out there, you just need to find them. PR will help you do this. And it starts with understanding your ideal customer.

Sparking media interest and securing quality publicity always comes down to the quality of the story ideas.

Key messages anchor all communications content; making it easier for your customers to remember and repeat.

People choose to join brands because of what it says about them. We choose one brand over another now because of how that brand aligns with our personal beliefs.

There is no resource allocation more important in a business than PR. It’s not about going out of business if you don’t invest in PR, it’s about losing market share if you don’t.

Publicity can come in many forms, TV, print and press, radio, online and social media…it’s a powerful, far-reaching awareness tool which gets your business into the hearts and minds of people who need what you’ve got most.