Our Journal

All things PR, branding and social media for creative businesses at any stage of the business growth journey.
WHY YOUR WHY IS IMPORTANT
The single most important thing to establish before you PR anything is the WHY.
WHY SHOULD I DO A BRAND WORKSHOP?
A brand workshop is an excellent way for you to explore the detailed facets of your brand, for the purposes of a re-brand or to create a brand from scratch.
FOUR SIMPLE DAILY HABITS TO BUILD BETTER PR
The smallest things done repeatedly add up. Our daily behaviours are one of the biggest factors determining our success in life and great PR outcomes are no different.
SOCIAL MEDIA IS NOT PR, SOCIAL MEDIA IS A PR TACTIC.
Social media is a powerful PR tool but social media itself, is not PR. PR is the strategic effort to build reputation in the right way, at the right time with the right people so that it will bring you everlasting rewards long past the PR tactic itself.
WHY IS A BRAND STRATEGY WORKSHOP IMPORTANT? PLUS OUR PROCESS TO FACILITATE A BRAND STRATEGY WORKSHOP.
A brand strategy workshop is the beating heart behind how you create a verbal narrative around your entire business.
RARA DESIGN YOUR | LIVE MASTERCLASS EVENT
The RARA Design Tour is more than just an educational opportunity—it’s a chance to engage with a community of like-minded professionals who share your passion for design excellence. Don’t miss out on this unique opportunity to elevate your expertise and gain a deeper understanding of what makes a great brand experience.
YOU DON’T HAVE TO BE FIRST TO MARKET
You don’t have to be first to market with your idea, your business, your book, your product, service, your social media, your art or anything that you’re creating. ⁣⁣⁣⁣First is irrelevant. ⁣⁣
THIS IS WHY KEY MESSAGES ARE IMPORTANT
What key messages do is anchor all communications content; making it easier for your ideal customer to remember and repeat.
HOW TO CRAFT THE PERFECT PITCH
There are some basic frameworks and steps to follow that will help you on your way to mastering the art of a good pitch.
Our Ethos
01
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
02
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
03
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
04
The desire to help people take their business to the next level and reach their potential drives everything we do.
05
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
06
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
07
We collaborate and become a seamless extension of our clients’ team.
08
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
09
We care about providing value, which is the fundamental centrepiece of what we do.
10
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.