We’ve been talking about it for more than a decade but just in case you hadn’t yet heard, the winds of change have swept through the world of public relations, leaving the old era of traditional PR in its wake.

Let's dive right into a topic that can make or break your business game, certainly your PR investment.

In a world where attention spans are shorter than a TikTok video, PR for your own business isn't just a luxury—it's a strategic necessity. Picture this: you've got an amazing product or service that can revolutionise lives, but if no one knows about it, it's like throwing a party with zero invitations.

We've rounded up the best PR strategies that will have customers or clients going from being fans and followers to being your hardest working roving ambassadors.

Influencers are just getting warmed up. Call them what you like (insert >> digital creator, content creator, brand ambassador....) whatever the term, influencers have been a part of our social fabric since the land of time.

TikTok has emerged as a powerhouse platform that can transform the way businesses approach public relations and publicity.

Grab your favourite cuppa and settle in, because we're about to unravel the five most important PR trends that you absolutely need to embrace right now.

Think of TikTok as a canvas that allows you to paint your personal brand with an explosion of colours. Unlike other platforms, TikTok's algorithm thrives on organic content discovery, making it a prime hotspot for your personal brand's meteoric rise.

Are you ready to take your business to the next level? We're here to spill the beans on how PR investment is a value-return that far exceeds the cost.