Our Journal

All things PR, branding and social media for creative businesses at any stage of the business growth journey.
The Fashion Victims of Australian Retail
Our New Year’s Resolutions: No Resolutions
Where Have All The Trends Gone?
Melbourne’s Best PR Agency Turns Five (That’s Us)
RARA DESIGN TOUR | Learn the Art of Retail Interior Design Mastery with the RARA Design Tour
Unlock the secrets of retail interior design mastery with the RARA Design Tour. Perfect for professionals in interiors, architecture, design, fashion design, retail, brand marketing, and PR, our tours offer a deep dive into the world of retail interior design.
The RARA Design Tour | The Ultimate Retail Meets Interiors Meets Brand-Marketing Design Adventure
Applications are open again so that we can bring the brand-marketing-goes-design obsessed world together. The RARA Design Tour is calling all design enthusiasts and professionals. The good news is that you no longer have to be a raraPR client to attend. Whether you’re in interiors, architecture, design, fashion design, retail, brand marketing, or PR, our tours offer unparalleled insights into the world of retail design experience.
THREE WAYS TO CHOOSE THE RIGHT PR AGENCY FOR YOU | Public Relations Melbourne
FROM THE STUDIO | The Secret Services of raraPR
How Often Should I Post on Social Media?
Our Ethos
01
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
02
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
03
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
04
The desire to help people take their business to the next level and reach their potential drives everything we do.
05
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
06
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
07
We collaborate and become a seamless extension of our clients’ team.
08
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
09
We care about providing value, which is the fundamental centrepiece of what we do.
10
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.