raraPR is above all the sum of people who together help build brands and share stories. We are present in our determination to make a positive difference to the world by representing individuals and businesses that are doing good. We are an extension of the personal stories within us, those that we exist for and those within you that need to be heard. Progressive, dedicated, creative and flexible.

Our Vision

The thing is; PR is an infinite function for as long as a business is operating. But traditionally out-sourced PR is not sustainable. We’re working hard to change this.

Our vision is simple really – sustainable and accessible, world-class PR for ethical and conscious businesses at any stage of their journey.

We hope that through PR mentorship and management dedicated to uplifting the brilliance of businesses with sustainable PR that the wellbeing of those working in PR and our planet will improve.

Our vision is a place where together we feel energised by our contribution in helping businesses that are doing good for the world. Our vision is a special place where we take care of each other and our clients.

We call all of these things The Kind PR Movement.

Our Why

raraPR is a boutique PR, digital marketing and branding agency in Melbourne, Australia. We exist to cultivate businesses with likeminded folk so that we can help them make their mark on the world. We’re devoted to elevating brands and sharing stories for creative businesses. We consult and coach.

We Believe

We believe that everyone is now a media company and that PR is not a choice, but a defining investment into future-proofing your business. We believe a brand’s ability to grow is in direct relation to the quality of their copywriting, branding, design, website, social media marketing – this is all PR.

We’re advocates for working smarter and scaling options so that PR is an available resource to any business at any stage of their journey. 

Our Team

raraPR is a collective of people who are dedicated to helping clients reach the peak of their powers with thoughtful and sustainable PR strategies.

We thrive on collaborating with creative talent who consider the value that they bring and the impact of their business on the world.

We’re not just public relations consultants; we are branding, digital and social media strategists.

raraPR is a progressive team of communicators who work with legendary clients to deliver meaningful, conscious and ethical public relations to help our clients reach the community that needs them most. We are the creators of content and the builders of brands.

Our Approach

We have a very simple approach. Deliver work that’s clever, innovative, creative and meaningful.

EVERYTHING WE’RE NOT MAKES US EVERYTHING WE ARE.

Fancy postcode
Adaptable
Posh desks
Big Boardrooms
Thoughtful
Red tape
Collaborative
Flexible
Innovative
Progressive
Approachable
Access to top talent
One dimensional