This is a day that will pack a career’s worth of PR knowledge into one day so that you can learn clever ways to Manage Your Own PR.
Better position you and your business by way of PR on your own platforms as well as those where you’d like to secure media coverage and third party endorsement.
This course will suit business owners, PR wannabes or marketing managers who want to learn more about how to activate their PR function better. What even is PR? How does it work? And how can you get PR to work for you?
It’s a day with leading industry insights for those who run emerging and established businesses, with or without sound business, marketing, sales and communications backgrounds. This is a PR fast track in knowledge where you’ll learn industry hacks on how to manage your reputation and influence better with all things PR.
We’ll cover the basics and then dive into technical skills, tools and tricks of the trade so that you can Manage Your Own PR better. This is thoroughly rewarding learning experience with skills you’ll get to keep for life. It’s a workshops that is all about learning strategies that will kick-off and advance your approach to public relations.
Who is it for
Entrepreneurs, leaders, business owners, freelancers, teams.
For business owners who are wearing all the hats and who are looking to execute thoughtful PR strategies with impact. This is as much for start-ups as it is for established business owners who want to learn more about PR so that they can activate the PR function in their business or within their team better.
Attend this workshop if you want to
- Position your brand better and attract your ideal customer
- Get clarity on your messaging and diffuse PR overwhelm
- Generate awareness with people who really want to buy from you
- Secure a sustainable PR plan on the best way forward
- Learn about how you can manage your own PR
- Make sure you’re placing solid brand foundations to optimise growth
- Move your business up the media consideration ladder
- Minimise overwhelm when it comes to executing your PR strategy
- Learn how to connect with media
- Learn how to create the perfect pitch
This workshop will cover
- Module 1: Brand values, position and purpose
- Module 2: Target audience and brand voice
- Module 3: Developing your story
- Module 4: Perfecting your pitch and owning your story
- Module 5: Creating a press kit that converts
- Module 5: Your bespoke PR Plan
- Module 6: Media and influencer outreach
- Module 7: Tracking and reporting on results
Duration
- 6hrs 30mins
10.00am – 4.30am
