28.2.19

FROM THE STUDIO | RARAPR | FEBRUARY 2019

It’s been an incredibly productive and rewarding month for our bustling little studio.

We had the very proud pleasure of welcoming Pause Fest into the raraPR fold. For those who haven’t come across this ridiculously important and inspiring three-day innovation festival, Pause Fest is the world’s leading creativity infused business event. And it happens here in Melbourne. Yep, our very own back-yard. Thanks to founder and director George Hedon who makes it all happen.

Creative passion collides as 2000 visionary seekers from every and any industry descend on Federation Square, NGV and ACMI to stop, pause and observe insights from over 270 leaders from around the world.

We welcomed key note speaking talent from Google, Nasa, WGSN, Airbnb, IBM and Amazon as well as too many local business heroes to mention (some including Rea Group, Headspace, The Taboo Group, General Assembly, The Happiness Concierge and How Two Live). Ideas you can’t yet find online were shared and actionable insights are discovered for those who attended.

In the words of Broadsheet Melbourne, ‘Pause Fest draws together some of the world’s brightest minds’. Topics and themes across the future of work, brands and marketing, transport and mobility, Influencer Marketing, motion and animation, design, health and well-being, smart future trends, start-ups and tech, education, science, film and TV were explored in-depth.

All in all it’s a very special, innovation-led project which brings different mindsets and skill-sets together to transfer knowledge that will take businesses further. What a month. What a client.

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
01
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
02
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
03
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
04
The desire to help people take their business to the next level and reach their potential drives everything we do.
05
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
06
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
07
We collaborate and become a seamless extension of our clients’ team.
08
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
09
We care about providing value, which is the fundamental centrepiece of what we do.
10
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.
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